Campaigns that make businesses stand out
The Campaign of the Year award celebrates the most impactful, creative, and results-driven campaigns across all sectors. Whether it's a community initiative, a public awareness drive, a marketing campaign, or a social movement, this award recognises the campaigns that made a real difference, capturing attention, inspiring action, and delivering meaningful outcomes.
We honour the teams and individuals whose campaigns have sparked conversations, engaged audiences, and left a lasting impression.
Join us in recognising the vision and dedication behind these outstanding campaigns.
Why apply?
We’re looking for campaigns that push creative boundaries with fresh, innovative ideas and compelling storytelling.
The winning campaign should not only capture attention but also drive real engagement and deliver measurable results. It must align seamlessly with the brand’s mission, values, and goals, creating an authentic and lasting impact. Lastly, campaigns that resonate with the moment, spark meaningful conversations, and influence trends will stand out.
Creativity and Innovation
Judges would assess the originality and inventiveness of the campaign. This includes how the campaign stands out through unique ideas, creative execution, or innovative use of media and technology to engage the target audience effectively.
Effectiveness and Results
The measurable impact of the campaign is key. Judges would look at tangible outcomes, such as increased sales, brand awareness, customer engagement, or market share, supported by data like figures, statistics, or testimonials that demonstrate success.
Strategy and Objectives
This point evaluates how well the campaign aligns with clear, defined goals. Judges would consider whether the campaign had a coherent strategy, targeted the right audience, and addressed specific business objectives, such as launching a product or boosting local presence in South Yorkshire.
Execution and Presentation
The quality of implementation matters. This includes the professionalism, consistency, and clarity of the campaign across its elements (e.g., visuals, messaging, delivery channels), as well as how compellingly the entry is presented to the judges, staying within guidelines like word count and supporting materials.
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Chapter II
We are more than just a PR and marketing agency - we are a collective of creatives with decades of industry experience who can raise the profile and reputation of your brand through expert, strategic storytelling.
We use beautifully crafted words and unforgettable visuals to create campaigns that ignite.
Whether you are long-established or just emerging, we aim to work as an extension of your team, sharing your aspirations and goals while providing the knowledge and drive to propel your business. Your brand is a story, and we’re here to tell it.